Quoted from Umair Haque, Bubblegeneration
Yes, big business sucks. We all know it. But the question is: what does our feeling really mean? Why do we feel that?
Because the DNA of the industrial era firm is sucking the life out of the economy. Once upon a time, industrial era firms were engines of value creation. Today, they’re prisons, where trauma is institutionalized into everyone who comes into contact with them.
That feeling - like a dull toothache - is a massively powerful heuristic that something is deeply wrong; wrong with McJobs; wrong with $100m bonuses for value destruction; wrong with the evisceration of variety, choice, and happiness; wrong with the long slow death of culture and community; wrong with the sinking intuition that like you’ve signed away your life when you walk into that cube, all for a few bucks and free lattes.
So who reinvents the firm? We do.
The power of 2.0 isn’t minigames and ad nets: it’s the new DNA it brings to the table.